Multilingual SEO (Search Engine Optimisation)
Is your business missing out on custom from foreign language speakers?
Certain businesses are losing out on additional sales by failing to realise the growth in the foreign language users online.
Competition for English Language search queries within the Search Engines means that businesses should consider making themselves more visible to customers from other non-English speaking world.
- Over half of all Google searches are in languages other than English, with the English languages accounting for just 31%.
- The Common Sense Advisory's 'Cant' Read, Won't Buy' report found that 85% of all consumers require information in their native language before making a purchase.
You could see much higher turnover of on online sales if you aim to get to the top of the foreign search engines. At the moment there is less competition as businesses have not yet considered the impact languages could have on their online marketing strategy.