LinkedIn Ads Management
Target Professional Audience in Specific Industries & Companies!
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✔Create and Manage Campaigns
✔Write Effective LinkedIn Ads
✔Strategy after the user has clicked the Ad
✔Tracking, Analytics & Nurturing
WHY USE LINKEDIN ADS?
630M Members on LinkedIn
180M Senior-level influencers
63M Decision makers
10M C-level executives
4 out of 5 LinkedIn members drive business decisions
Cost per lead on LinkedIn is 28% lower than on Google Ads
Source: LinkedIn
LinkedIn Ads
| LinkedIn Ad Type | Included |
|---|---|
| Sponsored Content Ads | ✔ |
| Display Ads | ✔ |
| Text Ads | ✔ |
| Sponsored InMail | ✔ |
Challenges to your business
Challenge 1 - Reach professional audience in specific industries, companies & jobs
Panovista Marketing Solution: Launch LinkedIn Ad Campaigns
Challenge 2 - Increase quality of leads
Panovista Marketing Solution: Drive activity to lead generation materials
Challenge 3 - Improve Cost per Click rates
Panovista Marketing Solution:
- Develop highly targeted campaigns
- Offer free educational materials to prospects
- Test and adjust campaigns to improve results in real time
Assist with Goals to Target for your Ad Campaign
- High Click Through Rates
- Low Average Cost Per Click
- Higher-quality leads that convert faster
- Valuable insights on prospect behaviour
Use best practice Ad creation:
Consistent Messaging Based on Targeting
- Include an image
- Use a Call to action, such as "download" or "sign up"
- Speak directly to your target audience
- Create 3-4 variations of your ad per campaign
- Make sure text is concise and easy to read
- List benefits of clicking the ad
- Rotate new creative at least once a month
Effective Ad Creation:
- Headline draws attention of target customer
- Description is clear
- Strong offer
"We always aim to include an OFFER, the VALUE of clicking your ad and a CALL-TO-ACTION."
After Ad is clicked:
We work with you to locate response mechanisms
- Phone
- Click to chat
- Schedule a meeting
We ensure landing pages & tracking, analytics & nurturing are in place.
LinkedIn gives you the unique ability to tailor messaging and target the exact audience segment that you need.
We also have another service - LinkedIn Lead Generation & Prospecting Service that can be used in combination with the LinkedIn Ads management service. For complete LinkedIn lead generation!
Find out the difference between LinkedIn Ads Management and the LinkedIn Lead Generation & Prospecting Service - LinkedIn Ads Management Vs LinkedIn Lead Generation